Ambal's Amusings

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Content Marketers Must Read Book of the Week!

Ambal's Amusings

Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development. Who is the book intended for? This book is for online marketers.

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The Rise of Content in B2B Marketing

Ambal's Amusings

The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ". Most B2B marketers—even those who think they have things optimized—have major deficiencies. Retain good outside counsel to help optimize your site, blog, and individual content assets for natural search.

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Social Media Marketing Tool Series #3 Crowd Factory

Ambal's Amusings

With the help of Social CRM, you can get deep insights into the performance of campaigns so you can test, tune and optimize them over time. Some of the apps being Refer a Friend, Social Sweepstakes, Polls and Voting, Flash Deals Group Offers and Intelligent Share Buttons. A Powerful Social CRM Database.

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Content Marketing Tools Series #6 Pinterest

Ambal's Amusings

In-bound links: Pinterest has a good amount of in-bound links with every pin that will in turn help in search engine optimization. User friendly : Pinterest site is so user friendly and easy to use. How can marketers leverage Pinterest? percent of boards), arts and crafts (12.4 percent), style and fashion (11.7 percent) and food (10.5

Tools 100
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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

No additional creative, campaign set up or optimization is required. Outbrain provides insights into which of your content readers find interesting and sharable, helping you refine your content and media strategy. How can marketers leverage Outbrain? A tool to drive traffic: Using Outbrain marketers can drive more traffic to your website.

Tools 100
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The New Brand Investments

Ambal's Amusings

In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Jon Miller 's Marketing Action for 2010.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

This stage is an optimal holding area, as it doesn’t have a time limit. With total revenue performance management solution , marketing can easily measure and optimize the revenue cycle and accelerate predictable revenue generation. Gate – Serving as a qualification check, the gate stage has no time dimension.

ROI 100