Why personalization in B2B e-commerce works and how your business can benefit
Sana Commerce
FEBRUARY 21, 2023
Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing?
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