Single Grain

JULY 5, 2023

When we use a CDP in this scenario, we can track Joe’s interactions across various touch points, such as: Website visits: This would consist of time-on-site, viewed pages, interaction with elements, and click paths. Email engagement: This includes open rates, responses, and link clicks through to the advertisers website.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Software 52

ConvertKit

SEPTEMBER 8, 2021

Since the tagline for my Showit website template shop is ‘websites with personality,’ I wanted a way to highlight these ‘anti-boring’ website templates in an equally fun way. A website personality quiz made so much sense for my brand. Elizabeth’s goal was to help web visitors find a website template.

Top of Funnel 93

Top of Funnel Personalization Advertising Funnels Template 93

Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. This shift is a result of the B2B buying process dramatically changing.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Single Grain

MAY 12, 2020

Here’s something you might not realize: Adding the word “video” to your email subject line can boost open rates by 19%. That being said, once people open a video email, you don’t want to send them running with a lengthy production. Dive Deeper: The Complete Guide to Getting Started With Website Personalization.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

The ABM Agency

MARCH 28, 2023

Automation solutions are particularly useful in creating personalized experiences at scale by automating activities such as email outreach, lead scoring, data enrichment, content syndication, website personalization and more.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Hubspot

SEPTEMBER 24, 2015

5) Personalized Websites. Personalized websites use content optimization systems to deliver dynamic content to visitors. Fun fact: On average, behavioral trigger emails get a 152 percent greater open rate than traditional emails. Another way of looking at it: The buyer helps create their own advertisements.

Buyer's Journey 28

Buyer's Journey Paid Content Personalization Trends 28

Single Grain

JULY 19, 2019

Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 5) Video Marketing.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JULY 19, 2019

Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 6) Video Marketing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Anything Goes Marketing

FEBRUARY 21, 2009

relevant static links to key areas of your website as well as asking recipients to whitelist your email address. I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Single Grain

SEPTEMBER 3, 2019

Based on 28 key data points, they sent personalized email newsletters using graphics, high-res images of holiday destinations, and emotive copy to over 12 million customers. Open rates doubled and click rates were up 25% compared to their standard newsletters. 18) Grammarly.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Single Grain

DECEMBER 6, 2019

Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145