Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
Contently
JUNE 29, 2017
The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Unless we’ve bought a list, we don’t have any contact info for said person. This is a pretty simplistic explanation of one way to think about multi-touch attribution.
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