urgency 
Martech
JANUARY 23, 2023
Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Loss aversion, urgency and scarcity These three concepts often get treated as if they are the same. Urgency is strictly time-based but there may not be a loss involved.
Hubspot
AUGUST 4, 2020
One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.
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Optinmonster
DECEMBER 27, 2023
Products are sold at higher prices during natural disasters because scarcity affects supply and demand. Cracku: Urgency Through Countdown Timers Countdown timers are the best scarcity examples in marketing. Wildist : 50% Discount for 2 Days Wildist offers people to sign up for its workshops at half price, but only for 2 days.
eDataSource
DECEMBER 9, 2019
There are no explicit references to featured merchandise categories. All are implicitly or explicitly price-promotional. Two carry explicit time-urgency; one exclusivity. Two carry explicit time-urgency; one exclusivity. Only one references a merchandise item or category.
Litmus
JULY 12, 2021
In 2020, Alibaba sold $74 billion worth of merchandise on Singles’ Day, up from an already impressive $38 billion in 2019. The beauty brand offered 20% off their entire site for one day of “much-needed self-care,” To further add to the urgency, Herbivore included “today only” in the subject line. Image via Statista.
eDataSource
JULY 30, 2018
That disproportionality is explained by this year’s much lower average campaign send size, and especially by this year’s much larger share of send sizes directing offers for specific merchandise items to the smallest, most targeted audiences. These messages feature very specific merchandise items or categories. Ends tonight!
eDataSource
DECEMBER 4, 2018
Only two make explicit references to featured merchandise categories. Most are implicitly or explicitly price-promotional. Three carry implicit time-urgency. Only three reference merchandise categories. Five offer various kinds of pre-Black Friday sale access, with wording like “early,” and “preview.”
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