Hubspot

JUNE 12, 2017

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. It was content that expanded far beyond the written word -- and that was one thing that made it so great.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Integrated B2B

MAY 23, 2013

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? Not enough know-how. And we’ve also produced the first sites for three multinational employers.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

Hubspot

FEBRUARY 15, 2017

That’s the Merriam-Webster definition of the word “award.” A Google search for the word “disruptive” yields, among many results, this definition -- “innovative or groundbreaking.” Since then, a microsite has been dedicated to the partnership. It was the 2015 Gold winner of the "Small and Medium Businesses" category.

Paid Search Agency 70

Paid Search Agency Paid Content Advertising Agencies Budget Programs 70

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Just using the word “video” in an email subject line has been shown to improve open rates and click-through rates and reduce unsubscribes.

Top of Funnel 110

Top of Funnel Marketing Funnels Video Marketing Planning 110

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Content Marketing Planning Best Practices 50

Webbiquity

APRIL 23, 2013

Videos or infographics will be shared at high velocity compared the the humble ‘written word’ that have been with us for millenia.” The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. ” Using Great Storytelling To Grow Your Business by Fast Company.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” ” The microsite Realize Real Results was born.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The microsite Realize Real Results was born. . Conclusion.

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Content Marketing Institute

OCTOBER 24, 2017

One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. When to use them.

Top of Funnel 106

Top of Funnel Video Marketing Enterprise Management Tips 106

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. MEL is a great example of how ambitious storytelling can stand out if brands stop trying to play it safe. GE: GE Reports.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Convince & Convert

DECEMBER 30, 2015

We’ve found posts with the words “How To” in the title perform really well for evergreen content. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Nearly every post on the CoSchedule content marketing blog includes how-to content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

We’ve found posts with the words “How To” in the title perform really well for evergreen content. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Nearly every post on the CoSchedule content marketing blog includes how-to content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168