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The SMB Landscape for 2023

ClickDimensions

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95
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What is Marketing Automation in 2023?

ClickDimensions

This type of intelligent automation gives time back to marketers who no longer have to manually post on social media or follow up with a potential lead and pass them onto sales. For example, clicking a link in an email could be 5 points, whereas downloading an eBook could be 20 and so on.

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The Beginner's Guide to Customer Targeting

Hubspot

Identifying keywords can help you look for trends related to your audience. To illustrate, let's say you find that "Free" and "eBooks" rank among high keywords for your segmented audience. If you create an eBook or something similar, try adding CTAs in marketing emails or blog posts aimed towards that customer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

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To Gate or Not to Gate: The Do’s and Don’ts of Gated Content

Bluetext

Imagine your business is the bar and that hungry and thirsty passerby out front is the CMO searching for a way to convince their boss on more paid media dollars, or a CTO who needs a VPN alternative. Typically, premium content are eBooks, courses, webinars, checklists, and sometimes videos. Make it exclusive, insightful, and urgent.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. This year alone, there was a 22% increase of SMBs using the platform for such purposes.