Remove Disintermediation Remove Media Remove SMB Remove Trends
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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. Updated Alinean Social Media ROI Calculator - New. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research.

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B2B Category Creators Episode 6 Transcript

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How long did it take you when you were at that stage, kind of still questioning yourself but holding on to those visionaries, until that moment where you had the first signal that this trend that you were talking about for years is happening? It doesn’t exist as much in the SMB. The internet is about disintermediation.

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