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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

Some inside sales reps use purchased contact lists from third-party companies or lists generated by their own marketing teams based on people who have taken action on the website or engaged via email or social media. That impact can be seen in different ways from cost and time savings to competitive advantage and risk mitigation.

BANT 64
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.