The 2019 OutboundEngine SMB Marketing Report

Outbound Engine

In February 2019, OutboundEngine conducted a survey of more than 350 small and medium business (SMB) owners throughout the U.S. And now, we’re excited to share our SMB marketing report with you! Dig into the SMB marketing report here or by clicking the image below.

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Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. This is one of the key reasons SMB marketers are more reliant on marketing technology.

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

Today's Davids are small and medium-sized businesses (SMB) that act as “disruptors,” while modern-day Goliaths that have been swept into the dustbin of economic history include Sears, Toys R Us, and RadioShack.

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10 Modern SMB Marketing Campaigns That Eclipse the Competition


To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses.

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How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. 1How B2B Marketing.

SMB Marketing Automation: Getting Started with Content Strategy


The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. Overcoming lack of understanding, resources, and content .

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The $1,000 SMB Marketing Challenge: How Would You Spend It?


Many tools, like social media management platform Hootsuite , have free versions ample enough to meet a small business’ needs. If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery.

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Internet Industry Assumptions Can Be Dangerous for SMB’s


Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through. Depending on who you believe, 50% of SMB’s still don’t even have a website! Image via Wikipedia.

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Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. by Social Media Today.

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5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

[Updated 2018] Ultimate Small Business Marketing Guide


Traffic which you don't control (organic traffic) comes from SEO, social media and guest blog traffic. smb marketing email marketing web push notificationsSetting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder.

Study: Social Media Affects SMB Purchasing Decisions


Many people still think that the heaviest users of social media skew young. In fact, according to a recent analysis completed by Pingdom , the average social media user is 35-44 years old. New Study of SMB Technology Buyers. A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees. Older Buyers DO Rely on Social Media.

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Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Rob has been helping big brands “speak SMB” since he founded The New York Enterprise Report (NYER) in 2003. TELL US A BIT ABOUT YOURSELF AND WHAT RSL MEDIA ARE ALL ABOUT.

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3 Small Business Content Marketing Tips to Fuel Growth

Sales Intelligence View

Content Marketing Marketing Small Business Social Media Tips Tips and Tricks best practices social media SEO Smb Market SMB SEO Businesses that only market during special promotional periods have an increased risk of failure.

31 Sensational Social Media Marketing and PR Stats and Facts


Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. 16 Social Media Marketing Stats.

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The Six Best Accounting and Finance Tools for Small Business


26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32:

8 Rules When Using Social Media as a Support Channel

Modern Marketing

This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. The surge in the sheer number social media channels has given customers even more of a voice and has challenged companies to re-define these relationships. Not all social media channels lend themselves to technical support.

47 Superb Social Media Marketing Stats and Facts


Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

Are SMBs at a Disadvantage in the Content Marketing Game?


Let’s explore how an SMB can win in the content marketing game and level the playing field. SMB executives aren’t tied down by the pressures of generating immediate profit ahead of their next quarterly earnings report. Use automation for: Social media publishing and distribution.

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Fresh Insights in Selling to SMBs


Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How does social media use differ in B2B vs. B2C companies? Social Media Today ).

6 Reasons a Blog Should be the Center of Any Social Content Strategy


Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. But blog posts can be short or long, visual or text-heavy, and incorporate virtually any type of media. 500 Mack Collier Pinterest SEO SMB

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21 of the Best Social Media Marketing Guides of 2013 (So Far)


The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” The Truth About Social Media by Forbes.

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. Updated Alinean Social Media ROI Calculator - New.

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What the BlackBerry Twitter debacle taught us about social media


Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

More specifically, they target their efforts towards owned and earned media, with some paid media, as well as being very specific about the types of content they develop and the resources they use. Using paid media tools and promotional services, such as Taboola , Disqus and Outbrain.

My Video Interview About B2B Social Media on EWeek Biz Advisor Blog

Paul Gillin

I made the point that social media plays perfectly to the passion that small business owners bring to their work. B2B Social Media social networks video small business SMBI recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. It’s an unfair vantage that small companies have.

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Chart: The Summer of the Small Business Social Boom

Modern Marketing

Social Media B2B b2b marketing small business marketing SMB social media marketing social media strategyby Egan Cheung | Tweet this This summer, traffic from social websites stayed fairly constant for many of our customers, but not for one very specific segment.

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value.

Are SMBs Slowing Down on Social Media Usage?


I realize that the terms "social media" and "slowing down" are never to be used in the same post (let alone a headline!) according to the Secret Brotherhood of the Social Media Industry Public Relations and Hype Machine (the SBSMIPRHM for short ;-) ) but I did it.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How does social media use differ in B2B vs. B2C companies? Social Media Today ).

21 of the Best Social Media Marketing Guides of 2013 (So Far)


The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” The Truth About Social Media by Forbes.

Best Brand Monitoring Tools – At Any Price


Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Social Media Brand Monitoring Tools. SMB Brand Monitoring Tools.

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5 Dreamforce Sessions Sales People Must Attend and Why #DF12

Sales Intelligence View

Media Industry Kickoff: Media Currency – From Gutenberg to Zuckerberg. Join us to learn how these changes present an opportunity for media companies to leverage social to be more nimble, while connecting with customers to drive innovation, win new business, and boost loyalty.

Sales 83

7 Marketing Habits of Today’s Highly Successful SMBs

Marketing Action

Could your SMB’s marketing be more effective? Act-On surveyed about 200 SMB marketers with the goal of understanding what they are currently doing, how they are learning, what they are changing, and whether (and how) they’re evolving.

How the Right Domain Name Impacts Your New Website


To illustrate, the name Twitter didn’t mean anything until the company behind it chose the name for their social media platform. If your company name is Struffer, and you wanted to run a social media campaign, you might buy social.struffer.