Tony Zambito

APRIL 15, 2010

If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.    They crept their way into sales methodologies, CRM, marketing, market research, and etc.  This is a very common misunderstanding about a buyer persona.  

Buyer Personas 100

Buyer Personas Rules Television marketing Psychographics 100

Madison Logic

JANUARY 25, 2024

With this data suggesting that only 5% of target accounts are in-market to purchase a solution, it’s become increasingly important for marketers to seek strategies that target the 95% of accounts that aren’t ready to buy today but will be in-market sometime in the future. But the days of “quick wins” are dwindling.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Madison Logic

SEPTEMBER 26, 2023

Marketers must not only capture the attention of the buying committee but also keep it over often longer sales cycles. Introducing Madison Logic’s ABM Connected TV. Our newest offering unifies your campaigns while bringing an account-based approach to the broad reach of television. The result?

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Sharpspring

OCTOBER 29, 2020

Say goodbye to traditional marketing methods. Antiquated and disruptive tactics begging for attention are being made obsolete by effective content marketing. And it all starts with a solid content marketing strategy. What Is Content Marketing? Benefits of a Content Marketing Strategy.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Content 52

B2B Digital Marketer

AUGUST 17, 2020

Rehumanizing B2B Digital Marketing. With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. The human connection is gone and marketers are no longer able to build a relationship with their customers. Timestamps/Outline. 12:04 – 1.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Content Standard

OCTOBER 20, 2023

Content atomization is a strategy primed to address the unique challenges of healthcare marketing, especially if you’re selling into large, complex organizations such as hospitals, health systems, payors, or large group practices. For most healthcare marketers, this level of precision has been out of reach.

Marketing AI 59

Marketing AI Work Management Marketing Management Planning 59

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40