KoMarketing Associates
JANUARY 29, 2015
As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.
ViewPoint
JANUARY 26, 2012
Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.
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Webbiquity
NOVEMBER 12, 2012
Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Buzzwords are often used to obscure, confuse, or spin.
NetLine
APRIL 19, 2019
Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. NetLine allows us to find contacts at companies with no or little engagement with Icertis so we can include them in other marketing campaigns. Never stop being curious.
Marketing Insider Group
JUNE 30, 2020
The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). White Papers. White papers need to be some of your best content. They will tend to run about 5 to 10 pages long.
Only B2B
DECEMBER 16, 2022
B2B lead generation is the process of discovering the appropriate potential clients, enticing them with the correct marketing mix, and eventually filling your sales funnel with those prospects. Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook.
Online Marketing Institute
JUNE 30, 2009
For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Some perceived this "new" practice to be frivolous.
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