ClearVoice

DECEMBER 19, 2023

Include thorough SEO/SEM strategies. Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas. Use data to optimize your website and generate those leads. Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Webbiquity

MARCH 7, 2023

What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? Once it’s developed, how should the landing page be designed?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Walker Sands

JUNE 13, 2022

From SEM to marketing automation, successful B2B demand generation strategies are key to achieving business goals and reaching your audience.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc. Non-Content Offers. Stale Creative.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Biznology

APRIL 18, 2018

I’d rather paper my digital walls with pictures of Martin guitars. It goes by many names, but perhaps the closest phrase that describes the practice is Search Engine Marketing (SEM). In SEM, we mine the search queries of our target audiences and build content strategies that purport to serve the needs of those audiences.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Have a deep interest in SEO, SEM & Social Media related discussions. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information).

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Launch Marketing

OCTOBER 18, 2023

Useful tools such as Moz, Ahrefs and SEM Rush can help you track search engine optimization (SEO) efforts. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. URL: Your keyword should also be in the URL and it should be no longer than 75 characters.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

First, of course, you need a strategy for customer engagement, but once it’s on paper, how do you get the C-suite to sign on? Define “customer engagement” in terms that can be measured, like email opens, branded SEM keywords, etc. The key to any customer engagement strategy, at any scale, is executive-level buy-in.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

The Point

FEBRUARY 24, 2015

Excerpted from the Spear white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google Adwords™ Campaign Isn’t Working and What to Do About It.” You’ll understand which keywords are responsible for driving desired actions, as well as which terms only drive costs without the desired pay-off. For a free copy, click here.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

The Point

MARCH 25, 2016

Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge).

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Biznology

FEBRUARY 20, 2018

My fountain pen and my giant leather-bound journal with luxurious squared notebook paper that took a blue-black ink better than anything since. New Phone Who Dis? Very few modern Americans keep journals their entire lives. I did for a number of years when I was young and before Netflix and Hulu.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

QuanticMind

MARCH 5, 2019

The availability of this strategy is not seen in many tools, but it’s a very powerful way to transform your SEM program into one that consistently drives peak performance. The more accurate your revenue data applied to your keywords, the greater the possibility of getting the best margin results from your SEM program.

PPC 40

PPC Optimization SEM ROAS 40

The Point

AUGUST 10, 2009

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo.

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

ClearVoice

APRIL 19, 2021

Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Marketing and sales need to work together on this process.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

The Point

OCTOBER 11, 2012

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

DECEMBER 12, 2014

It’s still true that if your landing page has the aura of a product pitch, it may dissuade the prospect who is only looking for information, say: a white paper. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

SEPTEMBER 20, 2010

Make SEM work harder. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). There are fewer still who do SEM well. Take a hard look at your average cost per lead or cost per conversion. I’ll just assume you’re tracking conversions.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

KoMarketing Associates

JANUARY 29, 2015

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. Are you providing free content or white papers?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Circle Studio

AUGUST 23, 2018

Research reports and white papers. Firms with highly technical expertise have a great opportunity to publish research reports, technical briefings, white papers and other long-form content that speaks to a particular subject matter. While white papers may not be the shiniest content format, they still have a place in your content mix.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

ViewPoint

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

B to B 120

B to B netFactor Media SEM 120

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars. Coffee or tea?

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

The Point

JANUARY 27, 2016

Email open rates increased more than 260 percent, click rates more than doubled, and the Lead to MQL conversion rate for online programs such as content syndication, banner ads, SEM, Webinars, etc. For more tips on increasing the effectiveness of lead nurturing, download our free white paper: “ Top 10 Tips for Lead Nurturing Success.”.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

QuanticMind

JULY 22, 2016

sAre intuition and guesswork among your SEM tools for paid search? For smaller decisions with fewer consequences, intuition is a great shortcut – but when considering ad solutions in your search engine marketing (SEM) journey, maybe your SEM tools have left you to rely on guesswork more than you might like. .

Work Management 40

Work Management SEM Marketing Management Keywords 40

Webbiquity

APRIL 4, 2016

Not only can you create comparison blog posts to attract this SEO and SEM traffic, but these keywords are even more important for tracking target leads across other channels. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

KEO Marketing

OCTOBER 10, 2017

You can also read forward-looking papers to learn about predictions for the year ahead. Read industry papers not only from your company’s industry, but from marketing experts. These reports are invaluable for learning about changing market conditions, budget trends, and competitive product innovations.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

The Point

AUGUST 9, 2012

If it’s important that you only target specific regions, you’re probably better off considering either a list purchase, or possibly even paid search (SEM). Even if a few publishers offer the option, it’s likely that they’d charge a high premium given they’d be eliminating a large number of otherwise quality leads in the process (see above).

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

Valasys

APRIL 29, 2021

Gone are the days when advancing your business means taking out a paper notice or dispatching a flyer campaign or visiting house to house. Web-based media and Search Engine Marketing(SEM) are inseparable from Lead Generation. Modern times have changed how we collaborate and work. It is like using an X-ray machine.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

The Point

OCTOBER 14, 2009

A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. For more detailed information on offer strategy, download our free white paper: “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Buzzwords are often used to obscure, confuse, or spin.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

The Point

MARCH 16, 2010

For more tips on how to improve the success of your PPC campaign, download a copy of our free white paper: “ Top 10 B2B Paid Search Mistakes: Why Your Google™ Campaign Isn’t Working and What to Do About It. ”. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC.

PPC 100

PPC Keywords Campaigns SEM 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Lisa Raehsler Lisa is the founder of a SEM consulting platform, BigClick Co. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

OCTOBER 7, 2014

free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad. Ad copy should always reference a specific offer (e.g. Avoid more generic calls to action such as “Learn More.”. Most social advertising channels offer both CPM (Cost Per Impression) and CPC (Cost Per Click) bidding.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

New North

MAY 8, 2023

We’re not even discussing SEO strategy, SEM, or paid ad campaigns here — but all of those are content, too. The other highlighted series pumps up their long-form value-add content, like ebooks and white papers. Their emails are minimal, well-cadenced, and feature new or popular informative blogs with several clear CTA triggers.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52