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How to Boost Your ROI During a Content Drought

Webbiquity

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Embrace marketing automation. Here are four ways to boost your ROI by focusing on your content.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). You can automate the referral program using a tool like Xoxoday Plum , right from your CRM. Can be instantly accessed.

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TOFU, MOFU & BOFU – How to Optimize Content for Marketing Automation

Sharpspring

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost: Smart marketers help their leads build a customer journey, creating content that’s perfect for each point in the research process. Say you have an ecommerce store that sells natural makeup. ToFu: Top of the Funnel.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. An advocacy marketing platform can help turn customers into brand advocates helping you generate more leads. Designed for ecommerce sites, it lets you customize your referral program and analyze performance data.

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Questions to ask about conversion optimization platforms

Martech

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts.

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13 influential marketing technology leaders

ClickZ

She has been recognized by Adweek on its top Chief Marketing Technology Officers (CTMO) list, which honors CMOs leading the charge on digital transformation and redefining the traditional approach to marketing. Katrina Lake (Stitch Fix). Katrina Lake is the Founder and CEO of Stitch Fix. Erin Rowles (Deluxe Corporation).

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15 Statistics on Why You Need to Be Focused on the Customer Experience

Porch Group Media

In Acquia’s research, brands are planning on the following areas of spend: Marketing automation platforms (63%): These allow brands to automate personalized communications across digital properties and channels. With the escalation of ecommerce and digital channels, getting the customer experience right will be more imperative.