Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. The latter would work for advanced buyers, but, at this stage in the market, those are few in number.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2009

My own opinion is quite firm: flow charts don't work. The area where this comes up more often than any other is the design of multi-step campaign flows. There are two basic approaches to this: use a flow chart, or present a list of steps. They look good in demonstrations and can lay out simple processes quite nicely.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix. 9 Now what?

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

Someone (I think it was end-of-day panelist Meg Heuer of Sirius Decisions ) also pointed out that CRM data is often very dirty, which isn't a problem for salespeople working with one record at a time, but making it hard to use for marketing. by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Tomorrow People

MARCH 5, 2012

Work once, reap the benefits over and over again. According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. Given the value of lead nurturing, you have to ask yourself if your current strategies are working. Feedback and Forwarding. Shorten the Time Between Initial Contact and the Sale.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Work Management 120

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. This could certainly be a niche – remember that Alterian and SmartFocus survived by working as service providers. The more interesting question is who will be the buyers. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JUNE 5, 2009

Summary: Market2Lead's revised user interface has plenty of refined details. I saw a demonstration of Market2Lead ’s new user interface last December, and they released it in February. It’s a good thing that Market2Lead moved more quickly than I did, because the new interface is a huge improvement. Time flies.

Market2Lead 120

Market2Lead Work Management Marketing Automation Services Marketing Management 120

B2B Marketing Zone Posts

OCTOBER 6, 2009

6 Secrets to Making Online Video Work for Small Business - Content Marketing Today , September 25, 2009. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. - Marketing Interactions , September 30, 2009. Marketing Dashboards - Digital Body Language , September 2, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Hubspot

OCTOBER 10, 2012

Market2Lead also found that leads that go through automated workflows have a 23% shorter sales cycle. Just set up your campaigns, and once they’re live, they’ll simply keep running with no active work required on your part. Imagine what your sales team could do with 23% more time!

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Market2Lead 28

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. I hope so, since they’ve clearly been working hard. Once this is done, Market2Lead will complete its shutdown. I wonder if they had cake?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Encapsulating the linear campaigns as single objects within the larger flow also makes the flow easier to work with. 1 1 Linear campaigns embedded in larger campaign flows.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Customer Experience Matrix

FEBRUARY 13, 2009

But it just doesn’t work that way. Of course, this means you have to know what those details are, which in turn requires still more preliminary work. The good news here is you’ll need to lay out those programs anyway once you start using the system, so this is just a matter of time-shifting the work rather than adding it.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2009

In working through the checklist items themselves, I quickly realized that some items apply to usability for both simple and complex campaigns. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Hubspot

JANUARY 7, 2013

Here are some ways to keep control over your site so it's working to help you meet your marketing goals. Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. Keep it in house. How real marketers did it.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Customer Experience Matrix

JULY 3, 2008

Rudin, who has plenty of experience with both on-demand and analytics from working at Salesforce.com , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. If it allows non-IT people to do the work, it just might. This all sounds technically most excellent and highly economical.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

chiefmartech

OCTOBER 29, 2017

having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). For instance, HubSpot , where I work now , acquired Performable relatively early on. Adobe, IBM, and Salesforce took pretty big bites out of this landscape too.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any to work at all. While this “us-and-them” old school mentality might have worked in the past, times have changed.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. In 2010 there will be many integrations between marketing automation and CRM systems that will change how teams work together to close business. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

DECEMBER 30, 2015

There are various types of nurturing workflows based on who you are targeting and the length of each work flow (both in terms of numbers of emails and total days in between sends). By sending your contacts workflows based on their buyer persona and life cycle stage, you’ll decrease your sales cycle by 23% according to Market2Lead.

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

Hubspot

DECEMBER 18, 2012

For example, if you’re anticipating that you won’t be able to generate as many leads next month as you did in the previous month, your sales reps will probably want to work those fewer leads more deeply. In fact, according to Market2Lead , nurtured leads have a 23% shorter sales cycle.

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. They actually have their sales and marketing orgs aligned and working together. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Large consumer brands including AT&T, Proctor and Gamble, and General Motors have taken the bait and the model seems to be working. Find out how to make landing pages work harder and increase conversion rates. Could Facebook become a Lead Nurturing platform? But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40