Liveintent

JUNE 15, 2021

ROAS is going to go down. And they can’t do that if their data is locked behind Facebook’s walled garden, never to be activated outside of that singular platform. As a result, the brand saw almost 1,000 post-click conversions, a 183% ROAS, and a CPA that beat out its social campaigns.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech Advisor

OCTOBER 10, 2019

Today, marketing leaders can far more accurately predict ROI and ROAS in their 2020 planning through data science. In fact, marketers are expected to manage roughly 91 marketing applications in their stack and be able to predict with far more confidence the ROI and ROAS from all this captured data.

Allocation 47

Allocation Planning ROAS Digital Marketing Funnels 47

Outbrain

APRIL 7, 2020

When promoting content on Outbrain’s network, we’ve found this Goldie Locks headline length to be 50-69 characters. Many content-dominated sites with arbitrage-based revenue models, especially those who rely solely on programmatic revenue, often get a bad rap for seemingly sacrificing the user experience for a quick and easy profit.

ROAS 26

ROAS Clickthrough Click Rate Lock-In 26

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. As you may have heard, Pay-Per-Click (PPC) is a competitive game. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Unbounce

DECEMBER 3, 2019

With a low average cost per view (CPV) of only $0.05, the $25:1 ROAS absolutely justifies the investment. With a low average cost per view (CPV) of only $0.05, the $25:1 ROAS absolutely justifies the investment. This is bad news when you’re on the hook to deliver a high-performing landing page for a new product or service.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126