Your Guide to Choosing a B2B Data Provider
Zoominfo
AUGUST 2, 2020
An example of owned data is an organization selling their opt-in membership list. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. Type #3: B2B Data Aggregators.
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