Linkedin and SEM - B2B Marketing Zone

Is SEO Still Relevant?

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1

Marketing Agencies 1 Relevance SEO Paid Search Agency

Is SEO Still Relevant?

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1

Marketing Agencies 1 Relevance SEO Paid Search Agency

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

OCTOBER 15, 2015

” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.” B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. .

SEM

SEM Top of Funnel Digital Marketing Funnels Marketing Analytics Tools

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers. Look for more focused lead broker solutions, whitepaper sites, vertical market education sites. Plan targeted campaigns.

Lead Gen

Lead Gen Social Media Work Management Marketing Management

Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

JULY 20, 2015

SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. Try looking at auction insight reports , search results, and LinkedIn. If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical. Curious what keywords they buy and what their landing pages look like? Sharpen your tools.

PPC

PPC Paid Search Agency CPC Cost Per Click

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency

Paid Search Agency Demographics Display DemandBase

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers. Look for more focused lead broker solutions, whitepaper sites, vertical market education sites. Plan targeted campaigns.

Lead Gen

Lead Gen Social Media Work Management Marketing Management

B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

DECEMBER 23, 2010

Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike.

Work Management

Work Management Social Media Social Marketing B2B Marketing

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC

PPC Paid Content Top of Funnel Adwords

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

Encourage social sharing (Facebook, LinkedIn, etc.) I am going to set up PPC for three senior living communities, all. Company intranets and message boards. Team meetings. Simple word of mouth at/around the office. Keep the entire team in the loop with regular updates and highlights. and ask for feedback and suggestions.

SEO

SEO SEM Effectiveness Enterprise Management

How to choose the right marketing channels for your startup

MKT1

NOVEMBER 16, 2023

Sure signs you’re doing random acts of marketing when it comes to channel strategy: Picking channels somewhat randomly off a checklist Checking the boxes and doing SEO, SEM, and outbound in equal measure because that’s what everyone else is doing, right? The below diagram is what you’re striving for in this process.

Startups

Startups Advertising Channels Marketing Analytics Tools Sales Management

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

The 17 Best Photo Editing Tools

Webbiquity

MARCH 14, 2017

Old Movie Effect animation, for example, makes a color photo black and white and adds scratchy moving vertical age lines throughout. Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: ” — StoreYa Blog. Pricing: free.

Marketing Automation Services

Marketing Automation Services Tools Best Practices Sample

Best Digital Marketing Books 2020

Brightedge

JANUARY 13, 2020

It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Learn more about VSO or Vertical Search Optimization. Chapter 5 covers paid advertising on Facebook, Twitter, LinkedIn, and Pinterest. By Steve Krug.

Paid Content

Paid Content Planning Paid Search Agency Advertising Agencies

What is Social Media Marketing?

Biznology

DECEMBER 2, 2014

Search Engine Marketing — According to Wikipedia , “ Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] Driving Search Traffic to Your Company’s Website.

Social Media

Social Media Social Marketing Advertising Agencies Media

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

JULY 15, 2019

I can tell you that it’s definitely not LinkedIn. There’s a lot of those SEM book and SEO book. I think really people are so hyper focused on one discipline or vertical often they get kind of narrow sighted in that, which is unique. On Facebook, on LinkedIn, Instagram, wherever you consume content please follow Tim.

SEO

SEO Paid Content Budget Programs Tools

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

MAY 16, 2017

An open source link generator that lets you create Facebook share links, Twitter “tweet this” links, Google + share links, LinkedIn share links, Pinterest “pin this” links and email “mailto” links that will work anywhere online or inside emails. Create targeted lists based on industry vertical or zip code.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

B2B Marketing Zone

Is SEO Still Relevant?

Is SEO Still Relevant?

Trending Sources

CMOs: Stop Believing These Digital Marketing Myths

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Start Spying On Your PPC Competitors In 3 Quick Steps

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

B2B Social Media Marketing -- Does It Work?

5 Simple Steps to Develop an Effective PPC Strategy

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

How to choose the right marketing channels for your startup

54 Content Marketing Stats to Guide Your 2018 Strategy

The 17 Best Photo Editing Tools

Best Digital Marketing Books 2020

What is Social Media Marketing?

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

The 28 Best Miscellaneous Online Tools for Marketers

Stay Connected