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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. ” Clearly the Hubspot model is built on leads. Should content generate leads or relationships?

How SMBs can get more leads through marketing automation

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In this post, I’ll be talking about the importance of marketing automation and how small and medium businesses can use it to their advantage and get more leads. Lead type : another way of segmenting your audience is by what type of lead they are.

Crossing the influence line: When does sponsorship destroy your reputation?

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Your interactions with this group may lead you to new store fronts, show you interesting products or teach you something new. By Mark Schaefer.

Can anybody become known? Let’s ask the janitor.

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…and yet today, I produce a television show, host a podcast, speak, lead seminars and interview celebrities. Faith McKinney with U.S. Vice President Mike Pence. By Faith McKinney, {grow} Community Member.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

How to turn social media connections into an actionable audience

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A book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? ” So you need to lead them up the curve. As marketers, our job is to provide these opportunities to interact with our brand that lead people up this curve toward activation.

The new standards for strategy and social media success

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The skillsets needed to lead to the next level of marketing proficiency. Ultimately you want this to lead to a buying relationship. By Mark Schaefer.

What it’s like to be hugged by a brand. Literally.

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Lead generation through inbound marketing. While we may apply gentle terms like “lead nurturing” or “personalized messaging” to this tech, we’re largely just wrapping the same old advertising messages in sneaky new packages. By Mark Schaefer.

P2P 94

If you’re not embracing native advertising, your content marketing strategy is obsolete

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Add to that, publishers are some of the leading sponsors at every content marketing event I attend. You can lead a horse to water, but you can’t make him drink. By Chad Pollitt, {grow} Community Member. We have a serious problem in content marketing and I’m going to point fingers today.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

HR and social media: 7 Ways HR needs to act like marketing

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Here are some ways a marketing mindset can lead to HR transformation. Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? Personal brand-building that leads to amplification. By Mark Schaefer.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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We will see exciting new functionality and the automation of many traditional marketing functions which will lead to … 7) Job loss. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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Finding the right “authenticity level” for your brand

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Truly human content will lead to awareness, awareness leads to trust, and trust leads to loyalty. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice.

Brand 89

Four ways Facebook Instant Articles will dramatically impact marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

The uncomfortable state of content marketing metrics

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Not only must we measure, we must measure in the language of business: Leads, sales, cost savings, customer satisfaction. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey.

15 Amazing ways social media is changing the world

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Social media connection is a way to build trust that leads to new business relationships. Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible.

8 Strategies to stand out when you’re late to the content marketing game

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You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. By Mark Schaefer.

3 Little-Known Ways to Use Content Marketing for Client Education

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We get so caught up in using content marketing for educating prospects and leads that we’ve forgotten how powerful it can be for client education. Mark Schaefer recently wrote about leveraging content marketing for leads versus loyalty. By Brooke B.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

3 Ways to know your prospects as well as they know you!

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Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps those acronyms are easier because the difference between a prospect and a lead is debatable. Lead(s) : Have shown interest AND opened up two-way conversation.

Twitter leads Fortune 500 social media surge

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77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. The percent of corporations with Facebook pages varies by industry with Retail (96%), and Telecomm (88%) leading the way.

28 Super Easy Tips on How to Promote Your Content

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Next (2) months — Again, using prescheduled tweets with different leads and different images (if there are any), my posts are hitting my personal feed for a good two months. Use pity quotes or stats from the article as a new lead. By Brooke B.

4 Ways Marketers Can Up Their Mental Game

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Choosing to let go of losses quickly and focus on current processes for other clients or potential leads helps me redirect my focus in a positive way. By Brooke B. Sellas, {grow} Contributing Columnist. For marketers, our mental game is likely one of our most valued (and valuable) assets.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Three Types of Goals and KPIs Needed for Social Media Analytics

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For example, most of our clients use Facebook to capture leads or gain awareness; they’re using Facebook to meet a goal of gaining fans, followers, subscribers, or to obtain some kind of conversion. Because leads can lead to customers. By Brooke B.

Why it takes so long to achieve social media success

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While social media has many benefits including marketing research, customer service, and collaboration, for many businesses it’s primarily about building relationships that lead to sales. If you’re impatient, social media is probably the wrong marketing channel for you.

Break the mold: Why content marketing needs to be like a chalupa

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Hat-tip to AdWeek for leading me to Billboard and hologram protest case studies. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.”

P2P 111

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

Learn to say no and focus on your three critical business drivers

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I primarily work with big companies like Dell, Cisco, and Microsoft, and this publishing channel probably would have sent me a flurry of small business leads. By Mark Schaefer. The other day a friend offered to post my content as a marketing column in his regional lifestyle magazine.

The dangerous confusion of sales and content marketing

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You very likely had one of two answers: Sales, and Leads. That leaves leads—which seems more reasonable, right? If we are providing more leads, but the sales team doesn’t close those leads, we’re safe, aren’t we? Am I really a lead?

Sales 115

The lost blogging monarchy, the defeat of links, and the war on social media

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Their gaze goes inwards, reluctant to transfer any of their vast powers to others, leading them into quiet deaths. I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later?

Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Hubspot tends to view inbound marketing as an engine for leads.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. its role beyond lead gen.

Teaching is the New Marketing

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Jeffrey Slater is currently Global Director of Marketing for Nomacorc , the leading wine closure company. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member.

Class 108

33 Inspiring B2B digital marketing case studies

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The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. Leads increased significantly while trade-show costs decreased 75%. MARKETO : Is a leading provider of marketing analytics software.

What are the best social media platforms for your business?

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Role of content — Content is the catalyst that leads to awareness on the web. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time. Role of content — Content is the catalyst that leads to awareness on the web.

20 Ideas to super-charge your social media network

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That is usually overlooked, which leads to disillusionment. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan?