KoMarketing Associates

MAY 3, 2018

That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. Behavior >> Frequency & Recency >> Count of Sessions. Traffic >> Channels. Pro Tip: Use this report to reduce User loss from low value or poor performing pages.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Cheers to that!

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Connect.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Varicent

SEPTEMBER 14, 2020

Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach. To get started, simply take the metrics used for the rest of your lead funnel and apply them to the account.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

Customer Experience Matrix

OCTOBER 2, 2013

This may lead you to wonder whether there’s anything we actually left out. The company positions itself as a tool to deliver “personalized and relevant multi-channel communications”, which sure sounds like a CDP. But a few systems were so close to the border that I only made the final call after I had evaluated them in depth.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Martech Advisor

MARCH 26, 2020

"Combining the power of AI with the right platform enables marketers to better understand user behavior and interests to create more meaningful messaging and personalized campaigns that boost customer engagement and drive customer lifetime value. ". Your target audience is available across different channels and on various devices.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48