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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

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Top Lead Generation Statistics for 2018

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Keep reading.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

94% of B2B marketers say they use LinkedIn to distribute content, followed by Twitter (84%), Facebook (84%), and YouTube (74%). I have talked a lot about visual storytelling as the future of content marketing , so it is no surprise that visual content is becoming a top priority for marketers, coming in at number four (51%).

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Social Media Marketing Trends for 2018

KEO Marketing

With 467 million users on LinkedIn, 2.07 billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. Focus less on automation and repetition, and more on real-time engagement.

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Does Your Technology Marketing Program Create Results?

KEO Marketing

Encourage visitors to follow you on Facebook, Twitter, LinkedIn or another favorite social media site. About Sheila Kloefkorn With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Think about what you want to accomplish, and give it a measurable number so you can determine whether your technology marketing efforts are working. Social media is a place for customer support, for cultivating and nurturing relationships with current and prospective customers, and it can bring in new traffic. What Is Your Goal?