ViewPoint
JUNE 15, 2017
The lead generation team was doing its job, but the rules for a qualified lead were so onerous that very little was going to the salespeople. It turns out there were several stages of qualification, from two different inside telemarketing departments. Are the qualification rules too strict?
markempa
SEPTEMBER 29, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Telemarketing, as Xerox shows, is still a.
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The Mx Group
MAY 5, 2017
Telemarketing is just one example. The post Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers appeared first on The Mx Group. Marketing automation platforms are great for digital marketing. But to maximize engagement, it can help to think outside the box. Were you at the Marketo Summit?
markempa
OCTOBER 22, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JUNE 8, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But fortunately the rules have changed.
ViewPoint
MAY 15, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing managers regularly ask me how to predict the number of leads (really raw inquiries) needed to achieve quota (I wish more sales managers would also ask).
ViewPoint
OCTOBER 9, 2013
Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire. With so many different departments involved, lead generation isn’t just a sales or a marketing issue anymore.
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