The Point
SEPTEMBER 19, 2012
Speaking of which, should you integrate telemarketing into your free trial nurturing strategy? The answer depends on whether you can prove telemarketing makes enough of a difference. This is an effective way to increase trial conversion rates yet stil avoid sending reps leads that don’t merit the effort.
markempa
AUGUST 23, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Ive written a number of times that educational content is an important tool for lead generation. Ask why they downloaded the white paper.
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The Point
JANUARY 27, 2016
Recently, we were engaged by a large IT services company to address what they felt was the low rate at which raw leads were converting to qualified leads, opportunities and deals. implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales.
markempa
OCTOBER 6, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.
The Mx Group
APRIL 2, 2018
While the things we typically think of as content are likely to come into play (think white papers, videos , interactive content , etc.), it’s also important to think about things like events, telemarketing and even dimensional direct mail to ensure program success. Notice I didn’t just say “ content.”
markempa
JUNE 7, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
AUGUST 11, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! As a result, Grams believes that hes generating better qualified leads. As a result, Grams believes that hes generating better qualified leads.
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