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Chris O’Connell on Embracing Artificial Intelligence

Oktopost

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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Artificial Intelligence in CRMs: Revolutionizing Customer Relationship Management

sagefrog

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). AI can sift through this data efficiently, extracting valuable insights and trends.

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The Future of Lead Management: AI and Data Enrichment

SalesIntel

Lead management stands at the intersection of two crucial innovations: Artificial Intelligence (AI) and Data Enrichment. The convergence of AI’s cognitive capabilities and the depth of enriched data starts a new chapter in lead management, promising unprecedented precision, personalization, and efficiency.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. It must become marketer + machine.” Why it matters. to describe customer engagements.

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HubSpot unveils AI additions and a revamped Sales Hub

Martech

Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports.

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7 steps to effective lead management

Rev

Lead management isn’t a totally new idea, especially in the demand gen world. Empowering your team with visibility into your lead management process not only creates a smoother experience for your team and for your customers, but it also positions your team to give you extra support in refining the evolving workflow.

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If You Don’t Have a Sales Lead Management Process You’ll Fail

ViewPoint

James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. Following are highlights of the interview.