markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

SalesIntel

JULY 10, 2023

This data helps sales and marketing teams prioritize their efforts and resources on prospects more likely to convert, leading to a higher return on investment (ROI) and increased revenue. Enhance Your Events Furthermore, intent data can be leveraged for brand awareness initiatives such as trade shows and other events.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Launch Marketing

FEBRUARY 26, 2018

This overwhelming majority of executives see beyond the cost of attending trade shows and are fully aware of the benefits of including them in their marketing strategy. Regardless of the size and maturity of your company, presenting yourself at relevant trade shows is critical to strengthen your brand. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Brandpoint

NOVEMBER 10, 2020

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. Here’s what I learned. This year, we are extremely bearish on virtual conferences.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

The Lead Agency

OCTOBER 4, 2017

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. For instance, I was analysing content for a client’s trade show this morning, and there were around 2,000 pieces of content around the show.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Here are my top tips to help you get started in this area: Don’t launch initiatives, do lead generation, or even place ads unless you know who you are targeting and have specific messaging that engages that audience.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The Marketing Blender

FEBRUARY 20, 2024

Search ads that bring people to you at the point when they are most likely to buy is invaluable for rapid lead generation. Each expo, conference, or trade show you choose to attend should provide an opportunity for a presentation, workshop, or educational track. This is the #1 way to maximize your trade show spend.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Brandpoint

MARCH 24, 2020

Events are a marketing staple across many different industries, and they play a large role in lead generation efforts for the year. Many companies are turning to video content to replace canceled trade shows and events. As marketers, we must find ways to fill the gaps.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Brandpoint

MARCH 13, 2020

[Learn more about the MAT Release] Don’t be caught without a plan to replace lead gen due to canceled trade shows Is your upcoming trade show canceled? Were you banking on that trade show to bring in a large number of new leads? Most likely, yes. Again, probably yes.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

SpotMe Blog

SEPTEMBER 1, 2022

For example, a trade show is a B2B event. Event examples include conferences, trade shows, seminars, workshops, master classes, product launches, event sponsorships, expos, festivals, webinars, and networking sessions. Lead generation. Events can be a great technique for lead generation.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. 63% of marketers use tradeshows as a form of lead generation ( source ). 79% of US marketers actually generate sales using event marketing ( source ). w attendees h?v?

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Biznology

MARCH 28, 2013

Event marketing, such as trade shows and conferences, where you can not only kick off relationships with new prospects, you can also convey your expertise through speaking engagements. Sure, these methods may be intrusive—and unfashionable. But this is what we marketers do.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Single Grain

OCTOBER 11, 2019

If your audience is primarily other business owners, for instance, you’ll probably be better off participating in a trade show, rather than opening up a pop-up shop. For example, sponsoring a festival is far less expensive than hosting a dedicated workshop. Trade Shows and Conferences. Highly targeted leads.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Single Grain

JULY 14, 2020

The Anatomy of an Effective SaaS Lead Generation Strategy. * The CTA for Mailchimp’s survey feature reads “Survey your audience,” which is better than the generic “sign-up,” “learn more” or “talk to sales” CTAs: Dive Deeper: How to Create Better-Converting In-Content Calls to Action (CTAs).

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Single Grain

JUNE 26, 2023

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. Videos of webinars, workshops, or interviews with industry experts would also fit well here.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. It can be used to create payment forms, lead generation forms, registration forms, contact forms, application forms, and other types of forms. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. It can be used to create payment forms, lead generation forms, registration forms, contact forms, application forms, and other types of forms. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98