Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. All omnichannel experiences are using multi-channels, however, not all multi-channel experiences are omnichannel. Prologue.

ROMI 43

How to Define & Measure Social Media KPIs – Part VII

Valasys

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Reddit is among one of the many social media channels that have emerged as an operative source of referral traffic. Reddit is an American social media channel with an aggregation of news, web content rating & website discussions.

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Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

Valasys

The coalescence of artificial intelligence (AI) with the intent data along with other marketing automation tools has made B2B marketing all-encompassing & multi-channeled. B2B marketing can be a bit boring if you have been doing it the same way for quite some while now. To revitalize a tired B2B Strategy, creative ideas are required or B2B marketing can lose its original essence & can become a bit lackluster if the strategies aren’t split-tested for a while.

ROMI 40

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

This provides the B2B marketers an excellent opportunity to leverage the company’s name to create hyper-targeted campaigns to attract, engage & convert the prospects from multi-channel marketing endeavors (regardless of DBA or the discrepancies about common names).

SIC 40

How B2B Brands can benefit from Programmatic Marketing

Valasys

The advertisers often pay per impression, using the programmatic channels which ensure that the right audience has been targeted. Efficient cross-channel Advertising : Programmatic ads ensure that marketers can go beyond Google & Facebook ads to discover their audiences across the globe using a variety of device platforms such as mobile desktop & tablets. Prologue.

ROMI 40

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part. Undoubtedly, social media platforms are the channels that marketers need to make the best use of for omnichannel reputation management. Prologue.

WOMM 52

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI). Intent data increases conversion rates, pipeline value & ultimately leads to the optimization of channel-generated revenue. Also, the ABM partners will benefit from the greater ROMI which will encourage them to focus on the marketing of brands who believe in intent-based targeting.

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. Marketers need to focus on & optimize their multi-channel attribution strategies. All our services have been engineered to help our clients achieve their core bottom-line objectives such as optimized sales revenue, improved users’ experiences & better returns on their marketing investments (ROMI). Prologue.

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors. Emotional analytics can help in optimizing content strategy through multi-channel marketing. Introduction.

WOMM 46

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Modern prospects start their buying journeys on diverse channels, including social media channels. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic. The marketers need to do their research before they architect & employ their content strategies to attract & engage with the prospects across diverse channels on the web. Prologue.

WOMM 40

5 Imperatives of B2B Content Marketing

Valasys

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. Prologue.

ROMI 40

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a recent analysis of 380 CMOs by Forbes tilted “Publish or Perish”, it was deduced that marketers who deliver personalized web experiences earn double returns from their omnichannel digitized endeavors in terms of the Return on Marketing Investment (ROMI), as well as the in terms of positive responses (positive word of mouths) from their customers across omnichannel. Prologue.

WOMM 40

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. Prelude.