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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Campaign A specific series of activities used to market a product.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Campaign A specific series of activities used to market a product.