NuSpark Consulting

FEBRUARY 24, 2018

Understanding the differences between demand generation, lead generation and inbound marketing is paramount for business leaders to make logical decisions about where best to apply marketing dollars. Demand Generation. Demand generation is the lynchpin supporting the overall marketing and sales cycle.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

The Point

APRIL 20, 2018

Webinars are best used for lead nurturing vs. lead generation. Your blog is no longer a PR vehicle; it should be a demand generation engine. . Blogs tied with white papers as one of the most frequently referenced forms of content during early research. The white paper is not dead. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Lead-Generating Website. White Papers.

Lead Generation 165

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 165

The Point

MAY 23, 2017

Whereas typically, content syndication has meant acquiring leads, at a fixed cost, that are filtered by criteria such as job title, geography, and company size, now many publishers and other lead generation companies are adding the option of BANT criteria such as purchase timeframe. You know your business.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

Sales Engine

MARCH 30, 2016

This strategy is called lead nurturing. Consider these research findings: Nurtured leads produce, on average, a 20 percent increase in sales opportunities versus non-nurtured leads. Getting Started The benefits of lead nurturing are clear, but it’s challenging to implement and manage.

Lead Nurturing 136

Lead Nurturing Marketing Qualified Leads Lead Ranking Top of Funnel 136

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 3) Lead Generating Website.

Online Lead Generation 134

Online Lead Generation Lead Generation Sales Qualified Leads Lead Ranking 134

Contently

AUGUST 15, 2019

They wanted me to write a white paper about content marketing in the financial services industry. In super meta fashion, the latest module focuses on lead generation. That’s right: we’re creating lead generation content about lead generation content for marketers trying to create lead generation content.

Lead Ranking 22

Lead Ranking Lead Nurturing Course Lead Scoring 22

KoMarketing Associates

SEPTEMBER 6, 2017

B2B marketers are still turning to lead nurturing campaigns to drive sales and grow their customer base, but are their efforts paying off? The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Ranking 136

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Why then do live Webinars continue to be such a staple of the B2B demand generation mix? Or don’t attend live Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Rev

SEPTEMBER 9, 2018

The Essence of Lead Nurturing. When I think of lead nurturing… I think ‘I am trying to build a relationship… to influence a desired action.’”. Get the infographic: How to Convert More Marketing Leads into Pipeline. Three Principles of Successful Lead Nurturing. Did keywords bring them in?

Lead Nurturing 114

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 114

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. When you’re creating content with lead nurturing in mind, focus on delivering the most value to active leads. Creating Content for Prospects and Customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Four Lead Generation Tactics Marketers Disagree About. In the B2B Marketing Zone study, every responding company had an active blog.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

markempa

MARCH 2, 2017

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

markempa

MARCH 17, 2014

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ll focus on some fundamental questions you should answer as you craft your lead gen program.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”. Here’s why: 1. A click is not a response.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Landing Pages 100

Tony Zambito

APRIL 29, 2012

Depending on which reports you may read when it comes to lead nurturing, approximately 60% or more of B2B businesses do not have a formalized lead nurturing program. Which begs the question: why are companies slow to adopt to lead nurturing? Buyer Scenario Modeling.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Lead 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. 1 is a top-of-the-funnel, lead generation problem. #2

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

JANUARY 23, 2018

Over time, such a long-term approach reduces the demand for expensive, tactical campaigns because more and more qualified leads will be generated through lead nurturing , from prospects that have been educated, cultivated, and are finally ready to engage with sales.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Ranking 253

ViewPoint

MAY 7, 2015

Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. This topic is of such importance, I reached out to fellow industry leaders and asked them to share their outlook on lead nurturing programs (and processes) and what to expect in the coming year.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

Launch Marketing

FEBRUARY 24, 2021

The line between lead generation and lead nurturing is often blurred. Before we delve into the differences and similarities between the two, let’s align on a common definition for what a lead is. So, what marketing efforts are key to lead generation and how can your organization turn these leads into buyers?

Lead Nurturing 62

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 62

markempa

MAY 22, 2017

When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? The key to lead routing to match readiness of the lead (i.e., Get close-loop feedback from the sales team on leads. Share best-practice lead generation follow-up across the sales team.

Lead Ranking 295

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 295

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Ranking Lead Scoring 100

ViewPoint

MAY 5, 2015

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. From top-of-the-funnel lead generation through the final stages of the buying process, B2B marketers use content in a variety of formats: Blog posts. White papers. Blog posts and white papers are two of the most used formats.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Unbounce

MAY 1, 2019

Using SaaS PPC for Lead Nurturing. What does top-of-funnel lead nurturing for SaaS include, exactly? For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Lead generation demands real creativity. EDITOR’S NOTE.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

The Point

APRIL 23, 2020

With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals. A thank you page.

Marketing Automation Services 109

Marketing Automation Services Lead Generation Marketing Automation Automation 109

Webbiquity

SEPTEMBER 1, 2015

While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. Where should you start? Test everything!

Lead Generation 100

Lead Generation Generation Marketing Qualified Leads Lead 100

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. So how can you avoid experiencing such a loss?

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

NuSpark Consulting

JULY 7, 2013

Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Save time following up on bad leads. . Nurture Strategy.

Lead Nurturing 100

Lead Nurturing Template Lead Ranking Lead Scoring 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. How will the content be leveraged for lead generation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. How will the content be leveraged for lead generation?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100