Webbiquity

JUNE 7, 2018

Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. However, the process of lead generation is not that easy. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

FunnelEnvy

MAY 27, 2024

Evaluating your SaaS marketing conversion rate can feel like peering into a black box. You may be considering a funnel audit, but how do you know when the cost of a funnel audit is justified? What are the warning signs of problems in your funnel? Is the flow of qualified leads into your funnel slowing down?

Top of Funnel 67

Top of Funnel Cost Advertising Funnels Lead Ranking 67

PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here.

Communities 59

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 59

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Time for a definition!

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. The penalty of sugar rush The sugar rush leads dilemma is largely at fault here. In the last decade, sales activation became the new religion.

Sales Management 78

Sales Management Top of Funnel Work Management Brand Identity 78

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Content Marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Valasys

AUGUST 18, 2020

According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn. Using LinkedIn as a marketing platform gives businesses an opportunity to communicate with their networks and find their clients as well. Steps to Use LinkedIn Effectively for Lead Generation. Use eBooks and Whitepapers.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads?

Lead Generation 93

Lead Generation Paid Content Social Media Generation 93

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Biznology

MARCH 27, 2015

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. For every webinar you produce, you have to find speakers, create content, promote the event, track registrants, and much more.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Rev

JANUARY 5, 2023

If we had to summarize the modern relationship between marketing and sales, it would sound something like: Generate more and better leads, so we can close more deals more effectively. How can marketing leverage the data it has available to drive more value and get better leads? And it’s probably a very small team.

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

Contently

APRIL 9, 2018

“Content marketing is a marathon.” ” In the content marketing community, this phrase is our version of “there’s no place like home.” Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.

Content Marketing 167

Content Marketing CMO Planning Paid Search Agency 167

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

APRIL 21, 2021

This is the first post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. And giving you new, actionable tactics to implement today. It’s worth it.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Mailmunch

MAY 20, 2021

One of the platforms that are underutilized a lot is social media. . billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. It’s all about using the right tactics to reach the right audience at the right time. . Lead generation and social media .

Social Media 53

Social Media Lead Generation Generation Lead Ranking 53

markempa

MARCH 17, 2014

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. Experienced lead gen marketers reading this: What did I overlook?

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Ranking Sales Management 120

Binary Demand

MAY 30, 2023

And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. Lead generation is recognized as the greatest growth-related obstacle. It is that straightforward. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. Lead generation is recognized as the greatest growth-related obstacle. It is that straightforward. billion by 2023.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

FunnelEnvy

SEPTEMBER 4, 2023

In the fast-moving landscape of B2B marketing, demand generation isn’t just a buzzword; it’s the backbone of success. Remember, demand generation is for the top of your funnel, where people notice and interact with your content. To pinpoint your USP, look for a corner of the market where you can establish dominance.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48