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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

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Introducing Contently Live

Contently

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. Smart ad units that recommend relevant content to visitors.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

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Marketing Counterpoint: Why PR Does Help Sales

Hubspot

These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. They can be incredibly complex, involving special events, intricate mailings, interactions with microsites and landing pages and so on. If one celebrity is seen with your product, fans will follow.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%.