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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. In general, however, there are three primary reasons for opting for “native” landing pages and forms: Control. Click To Tweet. Functionality. Effectiveness.

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(Guide) How to Choose & Customize a Landing Page Template

Unbounce

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. There’s a template that seems like it’s meant for realtors, maybe. You’re stuck.

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10 Best WordPress Landing Page Plugins to Boost Sales

Optinmonster

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

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How Ecommerce Company Packlane Delivers On-Brand, Targeted Campaigns with Custom Landing Pages

Unbounce

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

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[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

Procurify’s marketing team was under more pressure than ever to keep their growth going—even accelerate it. Over several months, Procurify’s team: Developed an innovative outbound marketing strategy that would help them connect directly with prospects in an engaging way. We’ve expanded our teams.

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This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

Unbounce

You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert. A must-read ebook or can’t-miss webinar (gated on a high-converting, on-brand landing page) is one of your best opportunities to gather more information about your visitors and start moving them down the funnel.

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HubSpot’s Content Hub: How does it impact marketing’s future?

Martech

But what does this change really deliver and how will it change the future of our marketing responsibilities? However, what was an advantage for some early adopters has now become white noise, with more and more articles, posts and even AI-generated comments filling our feeds. Content is still king.