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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. You use a template!

PPC 101
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7 Best PPC Agency Software to Optimize Your Workflows

Unbounce

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Tools for Improving Your PPC Workflow. Even better? AdEspresso. QuickMail.

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How to Create Irresistible Facebook Landing Pages (Examples)

Unbounce

In this article, we’re going to discuss how dedicated Facebook landing pages help you capture more of these near-miss conversions. Along the way, we’ll highlight ways you can optimize your pages to make ’em more impactful and share some examples of digital brands who’re doing it right.

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How to Create & Optimize a Facebook Landing Page (WordPress)

Optinmonster

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? And while you can send Facebook traffic to a generic page on your site, wouldn’t it be even better to create a landing page that gets you even higher conversions?

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Six Tips for Using A/B Testing to Transform Your Marketing Messaging

Trade Press Services Newsletter

One simple A/B test can generate data-driven insights that boost traffic, drive more leads and improve the overall performance of your marketing efforts. These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. What Is A/B Testing?

Tips 130
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What is a Good Landing Page Conversion Rate?

ConvertKit

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

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7 Ways Email Marketing Can Help You Double Your SEO Results

SendX

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic. Instead, users will have to click a ‘read on’ button to visit a landing page and know how the story ends.