Internet Marketing Media Plans Network Marketing Web 2.0 
Marketing Insider Group
JULY 13, 2010
And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.
Industrial Marketing Today
MAY 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?
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B2B Marketing Traction
SEPTEMBER 30, 2010
The good news is that people in the organization are passionate about the organization and want to share that passion with friends, colleagues and social network connections. Without a strategic social media plan or guidelines, the social media horse has already left the barn. Cisco’s Internet Postings Policy.
Industrial Marketing Today
MAY 21, 2010
As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog.
Industrial Marketing Today
JULY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. There is no doubt that content curation is here to stay.
Industrial Marketing Today
JULY 23, 2010
I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.
Industrial Marketing Today
JUNE 8, 2010
In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. How can you accomplish all that? The steps are: 1.
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