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Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

Segmentation of potential buyers is often done on the basis of demographic, psychographic, technographic, firmographic & “fit data” of the buyer persona, after discovering the persona. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales.

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How to Build Customer Loyalty with Content Marketing

Valasys

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. This is called positive Word-of-Mouth-Marketing, which is arguably one of the most inexpensive ways to attract more customers.

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Why should you opt-in for B2B Contextual Marketing?

Valasys

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

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How B2B Marketers can stay close to their Customers

Valasys

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Equally important is tracing the intent of the prospects to research.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web. Read more on How to Build Customer Loyalty with Content Marketing.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

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