Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

FEBRUARY 17, 2020

B2B marketers can build an effective content distribution strategy using the following steps: 1) Study Your Target Audience: Content distribution is all about reaching out to your niche-specific audience with pieces of content that interests them. The ‘fit’ & intent-data. Omnichannel reputation management should be given special impetus.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 16, 2019

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56