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3 pointers to navigate the confusing martech marketplace

Martech

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a.NET CMS. It’s a.NET web content management system (CMS), online marketing and intranet software.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Monolithic DXP are sometimes also called Legacy DXPs because their core is a legacy CMS, which is an outdated content management system.

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TheCustomer QT – August 3, 2021

The Customer

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors.

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How To Evaluate an Online Video Platform

Vidyard

After you’ve done an initial outline, check in with team leaders from other departments, including legal, IT, ops, finance, marketing, and sales, to ensure that strategies are aligned and that you’ve captured needs across the company. And if there’s a very specialized requirement your company has, can the vendor build it for you?

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Going International? Tips for Global Ecommerce Expansion

Salesforce Marketing Cloud

On top of that, you may need to establish a local bank account abroad. Companies might consider working with existing vendors as a low-risk option to test markets. Run a full assessment with all vendors to determine their capabilities. For example, can your CMS handle European umlauts and Asian characters?

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Building on B2B Sales With Amazon Business

Navigate the Channel

But, even within surveys showing concern, B2B companies see Amazon Business as an opportunity. In a 2020 survey, one of the largest enterprise-level content management systems (CMS), Optimizely (previously Episerver) found Amazon was perceived less as a threat and more as an opportunity—and in many cases as both.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

We encourage you to utilize platforms like G2 Crowd , TrustRadius , Capterra , and/or Software Insider to see what others are saying and compare the various features by doing product comparisons—but once you’re at the decision-making stage, you need to do more in-depth Q&A. Be sure to get the full picture when vetting multiple vendors.