Albacross
JANUARY 31, 2018
A good ICP (ideal customer profile) can mean the difference between an account-based marketing campaign that generates tonnes of new customers and one that flops. There’s no great complexity to putting together a great ICP. Putting your ICP in context. What’s the purpose of your ICP?
SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy.
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SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. We help you generate the pipeline efficiently.
Martech Advisor
NOVEMBER 14, 2019
But if you break it down to its core, a small business marketing roadmap will comprise the following steps: Build a social media presence across Facebook, LinkedIn, Instagram, Twitter, Medium, GrowthHackers, and multiple other communities as relevant to your business. Free Digital Marketing Tools to Help Kickstart Your Business.
Biznology
JUNE 28, 2013
If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. If you want to beef up your online profile, you might do better to focus on contracting a service provider to help you do so. Email Marketing. Ready to start spending?
Adobe Experience Cloud Blog
JANUARY 15, 2020
Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. Unlike many in-store buying experiences, digital marketing doesn’t stop at checkout.
Webbiquity
JANUARY 19, 2016
population now has at least one social networking profile; more than half use two or more social networks. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years.
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