Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. While creating a “wish list” of high-profile companies you want to win seems right, tight marketing budgets force you to take a more systemic approach.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. There’s no doubt about it.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Lead sourcing and quality Lead generation companies use various methods to source and qualify leads before delivering them to clients.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? However, most of the data trail that is left by B2B buyers isn’t relevant.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Inbox Insight

NOVEMBER 17, 2023

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular?

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Binary Demand

JULY 26, 2023

It empowers you in B2B customer segmentation that your sales team can effectively utilize to expand your lead pipeline. Let’s explore some practical benefits of B2B data: The data in business-to-business holds immense value as it enables different teams to gain a holistic understanding of other businesses.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

SalesIntel

NOVEMBER 1, 2021

It makes it easier to locate, connect, and keep in touch with prospects, referrals, and customers. When you’re not sure what company profile you’re looking for, try this search. This search is really effective for locating companies that match your ICP (ideal customer profile). Annual income.

Ideal Customer Profiles 98

Ideal Customer Profiles ROI Enterprise Management Eye-Tracking 98

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Engagio

OCTOBER 10, 2019

Intent data reveals vital information about your target accounts’ research behaviors. While 25% of companies are deploying intent data to fuel their marketing efforts ( DemandGen Report ), some confusion around its benefits still lingers. Let’s cover some ways you can leverage intent data in ABM.

Intent Data 67

Intent Data Account Based Marketing Ideal Customer Profiles Intent 67

Zoominfo

JUNE 10, 2024

The ROI for their business may be clear and convincing. But the cold reality of today’s B2B sales landscape means that the vast majority of your ideal customers simply aren’t in-market when you’re ready to reach them. Even specialized ABM or sales engagement tools typically handle signal data through their own narrow lens.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Inbox Insight

JUNE 16, 2023

Key processes and considerations that should help evaluate your TAM: Accounts with existing relationships with your business – your sales team will have an established customer base and no doubt loyal customers within this. Here’s a handy ICP criteria template that can be used for this purpose.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. That’s where AI-derived Intent Data comes in.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. This gives you a better idea when customers are ready to buy.

Demand Generation 75

Demand Generation Intent Data Demand Generation Agencies Intent 75

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

SalesIntel

APRIL 28, 2022

You need a structured strategy and planning to ensure the ROI (return on investment) is there. Explore channels and options that can give you a good ROI for every marketing campaign you run. Before you can calculate your ROI, you must first define your goals. Do you have your ideal client profile in place – Checked?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Engagio

APRIL 27, 2020

ABM has been widely adopted by B2B professionals because it’s been proven to have a higher ROI than any other marketing strategy. In other words, ABM is extremely effective when selling to your current customer base. 1 ) Listen to the right data to learn more about your customers.

Ideal Customer Profiles 90

Ideal Customer Profiles Account Based Marketing Lead Ranking ABM 90

PureB2B

MAY 30, 2022

Identifying Your Ideal Customer. The first step in creating a demand gen-focused marketing strategy is to define your ideal customer profile (ICP). To create an ICP, go even deeper by finding out what your buyers look like on a personal level. Marketing Intent Data.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

Identifying Your Ideal Customer. The first step in creating a demand gen-focused marketing strategy is to define your ideal customer profile (ICP). To create an ICP, go even deeper by finding out what your buyers look like on a personal level. Marketing Intent Data.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

PureB2B

FEBRUARY 23, 2022

Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. Accelerate Campaign ROI with PureABM. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

Luckily, there’s another solution available for B2B marketers looking to effectively scale ABM efforts without ever having to worry about decreasing ROI. Accelerate Campaign ROI with PureABM. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. What is PureABM?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. This gives you a better idea when customers are ready to buy.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Martech

OCTOBER 8, 2021

One of G2’s offerings allows vendor subscribers to track target accounts viewing their profile, their category or their competitors. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation.

Account Based Marketing 90

Account Based Marketing ABM Ideal Customer Profiles Profiling 90

SalesIntel

NOVEMBER 29, 2023

Instead of waiting for prospects to raise their hand and tell you they’re a good fit, the ideal leads can be found by creating your ICP (ideal client profile) and measuring how closely companies compare to your ICP based on firmographic , technographic , and internal deals won/lost data.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Marketing Analytics Tools Ideal Customer Profiles 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

PureB2B

APRIL 14, 2020

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. This gives you a better idea when customers are ready to buy.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Inbox Insight

APRIL 11, 2022

It looks at how best to utilize your current channel mix; which channels are underperforming, which are seeing highest ROI, what channels are your competitors investing in? Multi-channel marketing sparked the beginning of a customer oriented era – it is all about using the right channels to resonate and connect to the ideal customer.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. on your website) that moves potential customers to take some sort of action. Get to Know Your Ideal Customer. For instance, if your software solution increases your customer’s sales by 400%, that’s value.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Martech

DECEMBER 14, 2021

While content syndication is a tried-and-true channel in the B2B marketer’s toolkit, it’s also one that marketers have historically invested a lot of time and money in but have often struggled in proving its ROI. Use buyer and intent signals to your advantage. The solution? Orchestrate omnichannel experiences. The solution?

Ideal Customer Profiles 106

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 106