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How to build your growth (marketing) strategy

MKT1

As I began writing this newsletter, I realized this is a 2 parter. this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy. - this newsletter This newsletter focuses on all the inputs you need to look (at least) annually to lay the foundation for your strategy.

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CRM Software Selection Guide?

TrustRadius Marketing

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Below, we explore all the main factors to consider in the decision-making process. All CRM solutions can vary but the main intent is always to help teams create high-end customer experiences.

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Words that Sell: 41 Copywriting Templates For Marketers

Optinmonster

Do you need some stellar copywriting templates to push through writer’s block? So how can you get some new ideas, fast? So how can you get some new ideas, fast? Copy templates, as well as copywriting examples from other successful marketing campaigns, can inspire you and breathe new life into your marketing copy.

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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. On Your Website.

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7 Expert Email Marketing Tips You're Probably Missing Out On

Hubspot

And you know how to deliver great content. How to Warm Up an IP Address. Below is an example of a dynamic list in the new HubSpot Email tool. Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. You’re sultan of the subject line.

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How to Create a Lead Magnet: A Step-by-Step Guide (+Examples)

Optinmonster

Wondering how to create a lead magnet that brings more subscribers to your email marketing list? They work very well for lead generation and can be quite easy to create. In this tutorial, we’ll show you how to create a lead magnet for your business. Let’s get started! What is a Lead Magnet?

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The Ultimate Guide to Creating and Using a Sales Playbook

Hubspot

Want to improve productivity across your sales team, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? Create a sales playbook. One study found best-performing companies are nearly twice as likely to have sales playbooks than “laggards.”. What is a sales playbook?