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The Beginner’s Guide to Brand Activation

Zoominfo

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). But, virtual and augmented reality technologies have also paved the way for digital experiential marketing. You need to generate engagement.

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The 14 Best Marketing Automation Tools

Webbiquity

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Sample review: “The software, analytics, and support are amazing.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

HubSpot does a great job with its marketing-oriented workbooks. They are incredibly detailed and cover all the nuances of inbound content marketing. Here’s how sales execution CRM and marketing automation software LeadSquared does it. Similarly, SnackNation offers a free sample box of its products.

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Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. But don’t expect that cost advantage to last. If not, it will be soon.

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From Cold to Sold: 10 Powerful Email Marketing B2B Lead Generation Strategies

DealSignal

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

ViewPoint

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.

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7 Things That Will Get Your CTAs Clicked Every Time

SmartBug Media

After the brief value proposition/description of what the CTA leads to, direct them to the offer. Sample phrases include: Download Your Copy. Also remember to keep your tone actionable and use first person speech when possible. Access the Tool. Watch the Webinar Now.