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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

When you consider that 80% of marketers have seen an increase in email engagement in the past year, it’s pretty clear that email marketing is a powerful tool that you can use to reach your audience. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand.

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Top 10 Demand Generation Tools for 2024

Oktopost

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. For inspiration, HubSpot offers many examples of best practices for landing pages. Be sure your landing pages integrate with the website design to keep the customer journey on-brand. Frictionless Lead Capture.

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How to Create Your First Web Form (Tutorial)

Hubspot

Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. How to Create a Web Form.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. Best Lead Generation Tools. Email Address Finders. Sales Tools.