Growth Marketing Paid Content Peer-to-peer Product 
Directive Agency
APRIL 21, 2023
In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Most of the traffic on directories comes from search. Still have more questions?
MKT1
FEBRUARY 8, 2023
Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.
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MKT1
OCTOBER 24, 2023
There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?
ANNUITAS
DECEMBER 11, 2023
Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year.
Webbiquity
NOVEMBER 28, 2023
B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency.
MKT1
JULY 13, 2023
I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs.
MKT1
AUGUST 7, 2023
” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap. 🛝 How to improve conversion by lowering friction, properly setting expectations, and adding relevant info. Stop making it so hard. Workshop this week on web conversion (how timely!)
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