SMB and Training - B2B Marketing Zone

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Tech stacks are large. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650.

Enterprise Management

Enterprise Management Work Management Marketing Management Budget Programs

Free and Discounted Tools to Support Intelligent Inbound During COVID-19

SmartBug Media

APRIL 2, 2020

In fact, we’re seeing free and discounted tools and trainings to support marketing, sales, and service professionals who are practicing Intelligent Inbound ® and might need an extra boost to keep their teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers.

Paid Search Agency

Paid Search Agency Marketing AI Tools Enterprise Management

Marketing Automation at Scale: Defined

Capstone Insights

NOVEMBER 26, 2019

This impacts the look/feel/design of assets, but also subscription management, landing pages, email senders, marketing reporting, and touch governance. A higher volume of messages (primarily email, but also in-app, website personalization, and social messaging) exponentially increases the risks of touch governance problems.

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Automation Work Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Several Experienced Value Experts Added to the Alinean Team

The ROI Guy

AUGUST 16, 2014

We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Robert brings extensive experience in business development with Brainshark and LexisNexis.

Lead Scoring

Lead Scoring Lead Ranking Work Management Ads

18 Sales Podcasts Every Rep Should Check Out

Hubspot

JANUARY 17, 2018

After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. to specific (selling new or unproven products, pitching startups, selling to government institutions, and so on. Host: John Barrows, founder of JBarrows Sales Training.

Enterprise Management

Enterprise Management Startups SMB B2B Thought Leadership

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

JANUARY 2, 2024

Governance strategies or guardrails. There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. Legal advice on how to navigate risk.

Marketing AI

Marketing AI Organization Marketing & Strategy Marketing Strategy

6 Things to Consider When Choosing a Data Provider

InsightSquared

DECEMBER 15, 2017

As anyone with a sales or marketing operations background is all too well aware of, it takes a small army and an arsenal of tools to combat the ongoing challenges of data cleanliness, accuracy, and governance. We wanted to be able to serve and align our SMB and enterprise teams by sourcing from the same partner. Challenges.

Ideal Customer Profiles

Ideal Customer Profiles Enterprise Management Work Management SMB

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

MAY 4, 2006

Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% With this recent rise, SMB spending is said to now account for almost 48% of all IT spending. How is IT spending changing for small and medium enterprises? for 2005 – this according to Forrester latest research.

Marketing Budget

Marketing Budget Budget Programs Advertising Agencies SMB

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. I spent time working at a sales training and enablement company that sold executive conversation workshops. That’s just insane.

Enterprise Management

Enterprise Management Work Management Account Based Marketing Marketing Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. can EVANGELIZE the PRODUCT SEEDING?and

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. I spent time working at a sales training and enablement company that sold executive conversation workshops. That’s just insane.

Enterprise Management

Enterprise Management Work Management Account Based Marketing Marketing Management

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. I spent time working at a sales training and enablement company that sold executive conversation workshops. That’s just insane.

Enterprise Management

Enterprise Management Work Management Account Based Marketing Marketing Management

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. I spent time working at a sales training and enablement company that sold executive conversation workshops. That’s just insane.

Enterprise Management

Enterprise Management Work Management Account Based Marketing Marketing Management

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

MARCH 23, 2020

Brian: Smarsh believes in providing truth and transparency within business communications, and we help government organizations get ahead – and stay ahead – of the risk within their electronic communications. I spent time working at a sales training and enablement company that sold executive conversation workshops. That’s just insane.

Enterprise Management

Enterprise Management Work Management Account Based Marketing Marketing Management

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. Cindy Bates. Cindy_Bates. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Susan Beebe. susanbeebe. Blair Christie.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

The Reason Your B2B Website is No Longer Effective

FunnelEnvy

MARCH 7, 2018

Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. Digging around in MuleSoft’s training offerings helps us identify the individual roles within the accounts that they can market to as well. Visitor intent: Explore Government IT solutions.

Top of Funnel

Top of Funnel Marketing Websites Enterprise Management Effectiveness

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. Cindy Bates. Cindy_Bates. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Susan Beebe. susanbeebe. Blair Christie.

Enterprise Management

Enterprise Management Work Management Twitter Marketing Management

B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content

Paid Content B2B Marketing Advertising Agencies Work Management

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

OCTOBER 8, 2013

Social media management, even for SMB organizations, takes a full-time salary worth of work. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website.

Social Media

Social Media Marketing Budget Social Marketing Budget Programs

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

OCTOBER 8, 2013

Social media management, even for SMB organizations, takes a full-time salary worth of work. You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website.

Social Media

Social Media Marketing Budget Social Marketing Budget Programs

Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

JANUARY 4, 2022

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution for SMB marketers as well as the agencies and consultants who work with them. Others are powerful and flexible, but frustratingly difficult to implement and use.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

Level up skills with industry leading certifications, training, and strategic coaching with Hootsuite experts. Broadvoice’s support team will also help users to activate, onboard, train, and ensure success in using Broadvoice services. SMB call center features. on-site, online, and on-demand end-user training.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

JULY 21, 2020

Only a single (or a couple) user can use traditional software , which often requires user training to get started. What Amazon’s Marketing Strategy Can Teach SMB Owners. * In contrast, frequent updates are needed with the traditional software model (which can be annoying!). Multiple users can use SaaS software at a time.

CMS Development

CMS Development Enterprise Management Work Management Marketing Automation Services

2022 BEST SOFTWARE LIST

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 Security Awareness Training. KnowBe4 is a security awareness training and simulated phishing platform used by more than 50,000 organizations around the globe. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. SMB call center features. LEARN MORE.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 Security Awareness Training. KnowBe4 is a security awareness training and simulated phishing platform used by more than 50,000 organizations around the globe. 1000+ interactive modules, videos, games, posters and newsletters in a library of security awareness training content. SMB call center features. LEARN MORE.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

B2B Marketing Zone

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

Free and Discounted Tools to Support Intelligent Inbound During COVID-19

Webinars

Trending Sources

Marketing Automation at Scale: Defined

Webinars

Several Experienced Value Experts Added to the Alinean Team

18 Sales Podcasts Every Rep Should Check Out

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

6 Things to Consider When Choosing a Data Provider

Technology Sales & Marketing - Party Like its 1999?

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Convince and Convert Blog: Social Media Strategy and Social Media.

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

The Top #Nifty50 Women in Technology on Twitter for 2012

The Reason Your B2B Website is No Longer Effective

The Top #Nifty50 Women in Technology on Twitter for 2012

B2B marketers are stumbling in the dark

21 of the Best Social Media Marketing Guides of 2013 (So Far)

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Every Founder Interview on the B2B Marketing Blog (So Far)

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

2022 BEST SOFTWARE LIST

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

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