Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Single Grain

DECEMBER 3, 2020

Promotional planning is becoming more and more necessary for big as well as small businesses around the world. A promotional plan highlights key elements of a company’s strategy and creates a roadmap of future tasks in a way that’s more likely to achieve business goals. Book My Free Marketing Consultation. Online marketing.

Template 136

Template Promotion Planning SWOT 136

Single Grain

JULY 6, 2023

You can elevate your business to new heights with a stellar promotional plan. From identifying your target market to choosing a catchy promotion name, from selecting an effective promotion type to deciding on key messages and promotional products, we’ll journey through the creation of a powerful promotional plan.

Promotion 52

Promotion Planning Examples SWOT 52

Hinge Marketing

JULY 25, 2016

We’ve all been to this strategic planning retreat. There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Fortunately, there’s a better way to plan for future growth. Increase Market Penetration. Sound familiar? But everyone wins. But everyone wins. Except the firm.

Work Management 48

Work Management Marketing Management Service Marketing & Strategy 48

DivvyHQ

FEBRUARY 27, 2023

If you're in marketing, you know that it's a fast-paced and ever-changing world. That's where marketing project management software comes in. In today's post, we're breaking down some of the differences within the PM software category, and detailing the benefits of using a specialized platform for marketers.

Marketing Management 72

Marketing Management Software Planning Demand 72

Moz

OCTOBER 12, 2020

But I argue that search and content marketing aren’t dead. I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized. SWOT analysis. It's enough to make any search expert feel like it's impossible to win. Far from it.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

SEPTEMBER 7, 2016

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Why is this so important? Content Evaluation.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hinge Marketing

MARCH 28, 2018

These are supplemented by a third factor that identifies whether you are taking a broad or niche market focus. The focus dimension of competitive strategy recognizes that either a cost advantage or a differentiation strategy can be applied to a very broad (unfocused or general) market or a more narrow (niche) market.

Work Management 92

Work Management Marketing Management Marketing Automation Services Service 92