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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. Big changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. It should take one click,” Google says.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This article aims to dissect the implications of these changes on your professional endeavors.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). List-Unsubscribe.

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This Month in Email: A Recap of Email Marketing News in April 2023

Litmus

Red Sift enhances its email security offering through expanded Validity partnership. The FBI issues a warning over spoofing scams in phishing emails. The world of AI Google introduces a first set of AI-powered writing features in Gmail and Google Docs. Cofense releases Protect+ email security for mid-market organizations.

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Protecting Small Business Systems from Ransomware: Interview

ATAK Interactive

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. You’re much more likely to click a link, than download an unusual looking file.

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How To Improve Email Deliverability

DealSignal

DMARC is an email validation tool that helps prevent phishing and email spam. How to Setup Authentication With Your Email Service Provider There are three email standards that email service providers typically use to help prevent spoofing and phishing with your company’s emails. What is DMARC?

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Make It to the Inbox With Litmus Spam Testing

Litmus

Our spam testing tool makes it easy to validate that your DomainKeys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication, Reporting & Conformance (DMARC) records are functioning correctly. Email authentication looks at the source of an email to see if it’s valid. Email authentication.