It’s True. Google Ads Do Affect Organic Search Results.
LeadSquared
FEBRUARY 4, 2021
We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. So, whenever we ran PPC campaigns , we got more organic traffic and leads. But when we stopped the PPC campaign, the traffic and lead volume would also drop. Key Findings.
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