Marketing Insider Group

JULY 30, 2015

Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

Marketing Insider Group

FEBRUARY 5, 2024

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. Search Engine Journal) Google drives 59.2%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

JANUARY 8, 2013

Hubspot’s Inbound Marketing Blog - The @ HubSpot Inbound Internet Marketing blog covers all of inbound marketing — SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Marketing Insider Group

FEBRUARY 12, 2013

As imperfect as they are, the tools that now exist to manage demand generation, connecting content to promotion channels to lead nurturing to sales, well, the world really has changed very quickly in that regard. You can use technology as a marketer in the social and lead environment now in ways that was unimaginable a few years ago.

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Lead Generation: 79%. Lead Nurturing: 74%.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Additionally, 72% say it has ultimately increased the number of leads. (CMI). On average, Google receives more than 77,000 searches per second.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Marketing Insider Group

APRIL 7, 2021

Most B2Bs use content marketing to generate demand and leads, create brand awareness, and establish trust. These are all incredibly important because first, the consistency shows Google where your expertise truly lies above anyone else – instant differentiation. Over time, Google will rank you for more searches in your niche.

Differentiation 324

Differentiation Top of Funnel B2B Thought Leadership Work Management 324

Marketing Insider Group

DECEMBER 7, 2020

Today, SaaS-based CRM platforms manage both the people involved as well as many of the tasks surrounding customer data, campaigns, lead states, pipeline value, and contract stages. Lead nurturing, sales, marketing, support and service, all play a role in CRM. For me it was mainly a data management tool.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing.

Trends 363

Trends Content Marketing Work Management Planning 363

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. It’s easier to convert leads once you’ve gained their trust.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

MARCH 22, 2021

Generating leads. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. Traffic, trust, authority, SEO, backlinks, engagement, leads, etc. Next, you have middle-of-funnel content for engaging leads in the consideration stages: Product comparisons.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

MAY 8, 2023

Video Source: Yum Yum Videos Inbound Marketing vs. Outbound Marketing On average, inbound leads cost 61% less than outbound leads. Now, back to your question: Why do outbound marketing leads cost more than inbound marketing? What Is An Inbound Marketing Agency? Rather watch than read? Why, you ask?

Advertising Agencies 231

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 231

Marketing Insider Group

JANUARY 31, 2012

” The Focus community itself and other sites like StumbleUpon, Google+, Tumblr and lately Pinterest all play an important role for various segments and content types. Quality vs. quantity of leads, the conversion process and the marketing mix (how many events?) are all challenges that many technology marketers face every day.

Trends 100

Trends Planning Peer-to-peer B2B Thought Leadership 100