Digital B2B Marketing

MAY 31, 2012

Only 10% of individuals are willing to provide information beyond basic contact details for a webcast. Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. Share your view in the comments below or with me on Twitter ( @wittlake ).

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

KoMarketing Associates

MAY 1, 2013

Webinars/webcasts (88%). While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Perspective on the B2B Demand Generation Benchmark Survey Report.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

JUNE 12, 2012

It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. Your ideal candidate should also understand that at the end of the day inbound marketing is not just about producing flashy content but about generating leads and revenue. Time management skills.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Online Marketing Institute

APRIL 4, 2011

While writers were quick to identify how millennials (ages 18 to 33) are moving away from blogs, most older generations were gravitating to them. Consider what is taking the place of the blog: social sites like Facebook and Twitter. A monthly review will generate at least a handful of blog writing ideas to consider.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 6, 2011

White Paper Library. White papers (19% increase). As we saw last year, Twitter is the most popular social media channel with content marketers. Twitter: 35% increase. Webinars/webcasts: 25% increase. For more on Joe, check out his personal site or follow him on Twitter @juntajoe. SocialTract. Benefactors.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. More openness to change here.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? Today, you’ll learn the strategies behind effective lead generation on social media. Social Media’s Advantage in Generating High-Quality Leads. That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. White papers? When something within your industry changes, you should have a forum so you can quickly post about the change and gain links. What do people like to link to? Case studies? Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Zoominfo

JULY 11, 2018

Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. At the same time, the value generated by the community will enable us to cut an additional one-half customer support position each year. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Content Marketing Institute

MAY 11, 2018

Given her team’s responsibility for lead and demand generation, she knew basic awareness was not sufficient. Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn. And be persistent.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Zoominfo

JULY 21, 2019

Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). B2B Content Marketing Challenges 61% of marketers say generating traffic and leads is a top inbound marketing challenge at their organization ( source ). billion in 2014 ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%). Why Your Social Media Campaign is Performing at 1/7th of Its Potential by Business2Community.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

SEPTEMBER 21, 2016

We have an outline of what we want to be reviewed during the live webcast, but we make sure they're naturally delivered. Experiment with user-generated content : Develop a campaign around an event or hashtag so your followers are sharing photos and messages that you can share with your networks. Not having a lead generation strategy.

Social Media 28

Social Media Social Marketing Media Planning 28