sales-lead 
SalesGrape
AUGUST 14, 2023
A/B Testing for Telemarketing Lead Generation Campaign Telemarketing has long been a popular method for generating leads and driving sales. However, with the increasing competition in today’s market, it is essential to optimize telemarketing campaigns to ensure maximum effectiveness.
SalesGrape
OCTOBER 6, 2023
In the competitive world of medical device sales, lead generation is a crucial aspect of success. With advancements in technology, medical device telemarketing has become an effective strategy to reach potential customers and generate leads. It helps evaluate the effectiveness of your messaging during calls.
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The Mx Group
JANUARY 18, 2018
In an age when modern marketing dominates content and conversations, tried-and-true tactics like telemarketing are often left out. Hear Real-World B2B Telemarketing Success Stories. CST , we’ll take a closer look at this underestimated marketing tactic, and show how it can: Help drive more qualified leads and close more deals.
ViewPoint
AUGUST 27, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. We’re in the hurt locker, we’re down, and I have no money to try to boost sales in the last quarter. Leads with a title.
ViewPoint
JANUARY 9, 2014
Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. A form completion is a lead.
ViewPoint
JUNE 15, 2012
Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.
The Mx Group
JANUARY 31, 2018
We recently hosted a webinar with two B2B telemarketing pros: Kerry Cunningham, senior research director with SiriusDecisions, and Kelly Olson, our in-house strategic telemarketing expert. What are some other areas, beyond the examples you gave in the webinar, where you would encourage B2B companies to implement telemarketing?
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