Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# link] ethan Hi Jay, Thank you for the review.

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Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. As Brian Solis has written about a lot, social optimization needs to be simple. Tougher to do in some CPG categories where history and tradition is rooted in feature/benefit selling. It makes sharing simple.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Great thoughts, Laura!

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm!

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# Diesel cam- take pics in store & post direct to FB [link] maryfletcherjones I would totally use a feature like this! I think it's great!

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 14, 2010

Of course, *I* have an app for all that.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 7, 2010

[link] [link] Hot In Marketing Delivering Happiness Delivers Indeed | Book Reviews | Social Media Consulting – Convince & Convert [link] [link] LoriBurke I want to win this book too. Saw Zappos featured this wkend on tv.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 23, 2010

I'd suggest minimizing the sharing features at the bottom of the post to a few core staples, then SMACKING them in the head with a very clear CTA illustrating the reasons why they should come back again. That would be a fun discussion, right? So what can you do to bring them back?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 15, 2010

RT @jdmartinezq: RT @tcreativo: En #SocialMedia hay que activar fans, no coleccionar nombres [link] #estrategia [link] Josh Lysne @JasonFalls @HK_Business @marketingfails @CarlThress Thanks for the kind words and RT of my post on Jay Baer's blog [link] [link] José Duarte RT @jdmartinezq: RT @tcreativo: En #SocialMedia hay que activar fans, no coleccionar (..)

Social Media 141

Social Media Paid Content Media Act-On 141

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MAY 26, 2010

[link] Social Media Filter RT @jaybaer 14 Things I Think I Think About Social Media [link] [link] Nat Finn blues RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Janet Stewart RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Karri Carlson "Nobody gives a shit about features and benefits."

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Mailmunch

APRIL 20, 2021

There are many ways to move the subscriber from one step to the next including the social networks, researching the subscriber, and creating campaigns. Show them the features and benefits of your product and portray it as the solution. . To ensure word of mouth, build a sales funnel that checks all the boxes.

Top of Funnel 68

Top of Funnel Marketing Funnels Email Marketing Ad Building 68

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

You can play with the Social Technographics Ladder data right here: 5. What’s the one thing that defines you – and it’s not features and benefits. What’s Your One Thing? What’s the soul of your brand. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. " by @jaybaer [link] – Are you missing the *right* social networks?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. Excellent Social Archive Capabilities But given that RowFeeder is intended for the data warrior, my favorite feature is the spreadsheet capture of all mentions. No problem.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

APRIL 8, 2010

I use Skype for a business line and would love to be able to video chat using an iPad… But alas – Apple has much more money to be made before they get to that feature. I'll all say, without going in depth, is it is very clear to me why features (ESPECIALLY USB, camera, webcam) were left off. RevShark Great post Jay.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

LeadSquared

APRIL 14, 2016

If your product is slightly behavioral in nature where a certain niche audience likes you, then I think social is a better way to go. In social networks, you can do a lot of behavioral targeting. Social networks and content distribution networks like Outbrain and Taboola can help you build awareness.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 4, 2010

Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. 2) Kara is right, social media is still relatively new.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

MARCH 16, 2010

New Features Aren’t Being Used Last Fall, Twitter rolled out the option for users to “tag” their location onto Tweets, to add geographical context. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Useful and appropriate.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

SEPTEMBER 23, 2010

Help Shape the Future of the Real-Time Web Gilbert is considering adding several other features to today’s admittedly basic version of Kurrently. That should be a very easy feature to add. I emailed him to set up an interview a few minutes later. The real-time Web is about seeing opportunity, and acting upon it.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

OCTOBER 31, 2010

URLs whenever possible, and make liberal use of their “+&# feature. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 25, 2010

These social games are run on their SDN, keep histories that are shared socially, and afford winning teams valuable discounts for that store and local businesses. link] [link] Gregg Morris #LocationBased social networks w/value. link] [link] Roger Smith RT @greggvm: #LocationBased social networks w/value.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Single Grain

JUNE 26, 2023

Each social media platform has its unique features and audience expectations, so your content should be customized accordingly. Instagram Stories or Reels could feature quick workout tips, fitness challenges, or highlight the day in the life of a trainer. Work With Us Franchise Advertising FAQs What is franchise advertising?

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Albacross

JULY 2, 2018

When it comes to building trust, there’s nothing quite as powerful as a good old word of mouth recommendation. For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product. of your customers generate 100% of your word of mouth marketing.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40